SEO & AEO

SEO & AEO. Rank in Google. Get cited by ChatGPT and AI Overviews.

Technical SEO and answer-engine optimisation so Thriverged clients show up in Google Search, Google AI Overviews, ChatGPT and Perplexity — not only in ads.

Overview

Search is splitting in two. Classic SEO still drives traffic, but a growing share of buyers now ask an AI assistant and never see a results page. We optimise for both: crawlable, fast, well-structured sites that rank, and entity-rich, citable content that language models quote as the source.

Typical outcomes

+186% Organic sessions in 6 months
4.1x AI assistant citations
#1-3 Positions on core commercial terms

+186% — Median organic growth in 6 months

Capabilities

What seo & aeo covers with us.

Pick the parts you need. We will tell you honestly which ones you do not.

Technical SEO

Crawl budget, indexation, rendering, Core Web Vitals, internal linking and log-file analysis on real crawler behaviour.

Answer engine optimisation

Content structured for extraction and citation by ChatGPT, Perplexity, Gemini and AI Overviews, with visibility tracked per assistant.

Entity & schema strategy

Structured data, knowledge-graph alignment and consistent entity signals so machines know exactly what you do.

Content architecture

Topic clusters and pillar pages mapped to search intent across the whole buying journey.

Digital PR & authority

Earned links and brand mentions from publications your buyers and the models both trust.

Local & international SEO

Multi-region hreflang, localisation and Google Business Profile optimisation for multi-market growth.

Deliverables

Exactly what lands in your hands.

Every engagement ends with artefacts your team can use without us in the room.

  • Technical audit with prioritised fix backlog
  • Keyword and AI-prompt opportunity map
  • Schema and entity implementation
  • Content calendar with briefs writers can execute
  • AEO citation tracking across major assistants
  • Monthly ranking, traffic and share-of-voice reporting

Technology we use

Research

AhrefsSemrushScreaming FrogSistrixSearch Console

AEO

ProfoundPeec AIPrompt trackingSchema.orgllms.txt

Technical

Log-file analysisPageSpeedLighthouse CICloudflare

Reporting

Looker StudioBigQueryGA4

Process

How a typical engagement runs.

Timelines vary with scope, but the sequence and the checkpoints do not.

01

Audit

Technical, content and authority review, plus a baseline of how often AI assistants currently cite you.

02

Fix the foundation

Indexation, speed and structure first — content cannot outrun a broken site.

03

Build topical depth

Cluster content published on a consistent cadence with schema and internal linking.

04

Earn authority

Digital PR and partnerships to build the citations that move competitive terms.

05

Measure both engines

Rankings and traffic alongside AI citation share, reviewed monthly.

FAQ

SEO & AEO questions.

What exactly is AEO?

Answer engine optimisation is making your content easy for language models to retrieve, understand and cite. In practice that means clear factual structure, strong entity signals, schema markup, and being referenced by sources those models already trust.

How long until we see results?

Technical fixes can move things in four to six weeks. Competitive content and authority work typically shows compounding gains from month three onward.

Do you write the content?

Yes — with subject-matter interviews so it carries genuine expertise. We can also brief and edit your in-house writers if you prefer to keep production internal.

Is this the same as digital marketing?

No. Digital marketing covers paid acquisition and lifecycle programmes. SEO and AEO is organic visibility: technical indexation, content architecture and citation in search and answer engines. Most clients run both.

Next step

Need seo & aeo? Let us scope it.

Send a short brief and a senior specialist will reply within one business day with questions, an approach and an honest cost range.